🎯 Rebates are products sold at full price with immediate refunds. These are IN ADDITION to your organic sales projections - they do not replace regular sales.
How it works:
- Customer purchases at full retail price
- You immediately refund the full purchase price
- After 14 days, Amazon pays you (price minus fees)
- Net loss = Purchase Price - Amazon Payout
Example Calculation:
Sell price: $51.65
Customer refund: -$51.65
Amazon payout: +$44.00
Net cash impact: -$7.65
Plus your costs:
Raw material: -$1.94
Packaging: -$1.00
Labor: -$1.00
Shipping: -$0.40
Total loss: ~$12/unit
This customer acquisition strategy costs you all Amazon fees plus your product costs (COGS). While expensive per unit, it's often more cost-effective than heavy advertising spend for initial reviews and BSR velocity.