Cash Flow Simulator

This tool helps you simulate 2-year financial and operational scenarios for Amazon FBA product launches. Compare different scenarios side-by-side to make informed business decisions.

Target Product Selection

Scenario Names

Scenario 1 Configuration

Product Configuration

Weight of product contents in ounces

Auto-calculated including packaging

FBA size classification

$
$

Amazon product category for fee calculation

$

Auto-calculated based on size

For raw material calculations

Marketing & Advertising

%

Target Advertising Cost of Sales during launch phase (0-100%)

How many weeks to maintain launch TACOS

%

Target TACOS after launch phase (0-100%)

Sales Projections

Cost Structure

$

Cost per kilogram of raw material

$

Auto-calculated from $/kg × weight

$
$
$

Supply Chain Configuration

Lead Times
weeks

Time from ordering to delivery of raw materials

weeks

Time from ordering to delivery of packaging materials

weeks

Time to manufacture products once materials arrive

weeks

Time from shipping to FBA until available for sale

Payment Terms

Payment terms for raw material suppliers

Payment terms for packaging suppliers

Payment terms for manufacturing partners

Payment terms for shipping to FBA

Safety Stock Requirements
days

Extra raw material inventory to prevent stockouts

days

Extra packaging inventory to prevent stockouts

days

Target FBA inventory coverage

Order Quantities
days

Days of inventory per order

days

Days of inventory per order

days

Days of inventory per batch

Minimum Order Quantities (MOQ)
kg

Minimum raw material order size

units

Minimum packaging order size

units

Minimum manufacturing batch size

Rebate Program (Customer Acquisition Strategy)

🎯 Rebates are products sold at full price with immediate refunds. These are IN ADDITION to your organic sales projections - they do not replace regular sales.

How it works:

  1. Customer purchases at full retail price
  2. You immediately refund the full purchase price
  3. After 14 days, Amazon pays you (price minus fees)
  4. Net loss = Purchase Price - Amazon Payout

Example Calculation:

Sell price: $51.65

Customer refund: -$51.65

Amazon payout: +$44.00

Net cash impact: -$7.65

Plus your costs:

Raw material: -$1.94

Packaging: -$1.00

Labor: -$1.00

Shipping: -$0.40

Total loss: ~$12/unit

This customer acquisition strategy costs you all Amazon fees plus your product costs (COGS). While expensive per unit, it's often more cost-effective than heavy advertising spend for initial reviews and BSR velocity.

Number of rebate units in month 1 after sales start

Number of rebate units in month 2 after sales start

Number of rebate units in month 3 after sales start

Scenario 2 Configuration

Product Configuration

Weight of product contents in ounces

Auto-calculated including packaging

FBA size classification

$
$

Amazon product category for fee calculation

$

Auto-calculated based on size

For raw material calculations

Marketing & Advertising

%

Target Advertising Cost of Sales during launch phase (0-100%)

How many weeks to maintain launch TACOS

%

Target TACOS after launch phase (0-100%)

Sales Projections

Cost Structure

$

Cost per kilogram of raw material

$

Auto-calculated from $/kg × weight

$
$
$

Supply Chain Configuration

Lead Times
weeks

Time from ordering to delivery of raw materials

weeks

Time from ordering to delivery of packaging materials

weeks

Time to manufacture products once materials arrive

weeks

Time from shipping to FBA until available for sale

Payment Terms

Payment terms for raw material suppliers

Payment terms for packaging suppliers

Payment terms for manufacturing partners

Payment terms for shipping to FBA

Safety Stock Requirements
days

Extra raw material inventory to prevent stockouts

days

Extra packaging inventory to prevent stockouts

days

Target FBA inventory coverage

Order Quantities
days

Days of inventory per order

days

Days of inventory per order

days

Days of inventory per batch

Minimum Order Quantities (MOQ)
kg

Minimum raw material order size

units

Minimum packaging order size

units

Minimum manufacturing batch size

Rebate Program (Customer Acquisition Strategy)

🎯 Rebates are products sold at full price with immediate refunds. These are IN ADDITION to your organic sales projections - they do not replace regular sales.

How it works:

  1. Customer purchases at full retail price
  2. You immediately refund the full purchase price
  3. After 14 days, Amazon pays you (price minus fees)
  4. Net loss = Purchase Price - Amazon Payout

Example Calculation:

Sell price: $51.65

Customer refund: -$51.65

Amazon payout: +$44.00

Net cash impact: -$7.65

Plus your costs:

Raw material: -$1.94

Packaging: -$1.00

Labor: -$1.00

Shipping: -$0.40

Total loss: ~$12/unit

This customer acquisition strategy costs you all Amazon fees plus your product costs (COGS). While expensive per unit, it's often more cost-effective than heavy advertising spend for initial reviews and BSR velocity.

Number of rebate units in month 1 after sales start

Number of rebate units in month 2 after sales start

Number of rebate units in month 3 after sales start